World of Coca-Cola

In Atlanta, check out the World of Coca-Cola, a great museum with lots of information and tips

World of Coca-Cola
World of Coca-Cola

The World of Coca-Cola is a museum and as the name suggests dedicated to the Coca Cola brand. A visit is very interesting and there you learn a lot about the certainly most famous drink in the world.

Tour of the World of Coca-Cola in Atlanta

Originally, the museum was located in the heart of Atlanta at 55 Martin Luther King Jr Drive. It opened in 1990 and remained open for 17 years until the new building opened at its current location on Pemberton Place. The new building is a structure of contemporary glass and stainless steel architecture. Integrated into the building is an 8-meter tall Coca Cola bottle made of frosted glass.

The World of Coca-Cola is located in the popular Centennial Park, which is also worth a visit. In addition to the museum, there is a large lawn with a pond and Pemberton Place. This is dedicated to the Coca Cola inventor John Pemberton. If you are in Atlanta, you should not miss it. A visit is worthwhile even in bad weather.

When was the museum opened:
August 3, 1990

Visitors per year:
About 1.5 million

The Coca Cola Museum in Atlanta
The Coca Cola Museum in Atlanta

Address and location

The most popular means of transportation in the U.S. is of course the car and therefore it is recommended that you have a rental car. There is a large parking garage where you can park it. But there is a fee. Furthermore, you have the possibility to use public transportation such as the bus or the subway ( MARTA Metropolitan Atlanta Rapid Transit Authority ). There you have the advantage that you can save the parking fees.

Exact address:
121 Baker Street NW
Atlanta, GA 30313

What mode of transportation should you use:
Rental car, bus or the subway

Which stop to get off at:
GWCC/CNN Center ( Blue, Green line )
Distance: 0.5 miles ( 800 meters )
Peachtree Center Transit Station ( Gold, Red line )
Distance: 0.5 miles ( 800 meters )

Where to park:
126 Ivan Allen Jr Blvd NW
Atlanta, GA 30313

Parking Fees:
0 to 4 hours ( $10 )
More than 4 hours ( $15 )

When are the opening hours

The nice thing is that every day of the week the World of Coca-Cola is open for the visitors. But there are also different opening hours. That is from Monday to Friday it is open from 10:00 to 5:00. On weekends it is open a little longer from 9:00 to 7:00 because there are of course more visitors what you can imagine. You should allow about two hours for a visit. However, on holidays like Thanksgiving and Christmas the museum is closed and then you can’t look at it.

Opening hours:
Monday to Friday
10:00 AM – 5:00 PM
Saturday to Sunday
9:00 AM – 7:00 PM

Last admission:
90 minutes before closing

How much time should you allow for the visit:
Approximately 2 hours

The entrance and tickets to the museum
The entrance and tickets to the museum
Here you can try the products once
Here you can try the products once

What does a ticket cost

If you want to visit the World of Coca-Cola then you need a ticket. The entrance fee for adults is 18 US dollars. A discount is given to seniors and they pay 16 US dollars. For children the visit is much cheaper and they have to pay 14 US dollars. For infants under two years, the entrance is free.

Admission prices:
Adults 13 to 64 years ( $18 )
Seniors 65 years and older ( $16 )
Children 3 to 12 years: ( $14 )
Under 2 years: free of charge

Should you already reserve the ticket online:
Yes, this is recommended ( especially on weekends )

Are there security checks

At the entrance you have to go through a security check with metal detectors, as it is common in America. So you should always make sure that you don’t have any prohibited items with you. Otherwise the visit of the World of Coca-Cola is not possible. Of course, security is very important and the operator of the museum does not want anything to happen to the visitors.

Do they check you there:
Yes, it is similar to the airport

Tour of the Coca Cola Museum
Tour of the Coca Cola Museum

Procedure of the visit

Then you start your visit in an area called “The Lobby“. There you can see large Coke bottles made from different materials from all over the world. The music in the background is a worldwide medley of different musical styles of Coca Cola jingles from the last 60 years. These were arranged by Stephen James Taylor.

After that, we go to the so-called “Coca Cola Loft“. There you can find memorabilia of the Coca Cola advertising. The oldest of these is from 1896. Here in this area you then wait to enter the “Happiness Factory Theater“, where you can see a documentary of the marketing campaign. When this film is over, the screen lifts up to reveal a walkway leading into “The Hub“. From there, you can choose which attractions you want to see and in what order.

Do you see the famous bottles there:
Yes, a lot of them

See the secret Coca Cola formula

In “Level One” you can pose for photos with the Coca Cola mascot, the polar bear. But you can also visit the “Vault of the Secret Formula.” There is an interactive exhibition on the subject of the secret Coca Cola formula. But what exactly is contained there, of course, you will not know because this is also secret.

On “Level One” you can also find the attraction “Milestones of Refreshment“. There are many memorabilia worth seeing there. The oldest is a delivery bill from 1888 with detailed sales figures. And at the Bottle Works display, you can watch the operation of a fully functional bottling plant.

Does one learn the secret formula there:
No, of course not

Coca Cola Oldtimer
Coca Cola Oldtimer

Be sure to watch the 4D movie

On the upper floor you can see a 4D movie in a theater. The seats in the hall move and have wind and water effects. In the “Pop Culture Gallery” you can find jewelry and memorabilia made from used Coca Cola cans and bottles. You can also find the works of famous artists such as Andy Warhol, Norman Rockwell, Howard Finster and Steve Penley. There are also several paintings titled “Santa Claus” by Haddon Sundblom, which were used for the Coca Cola winter advertising campaign in 1930.

Do you have to pay admission to see the film:
No, it is already included in the entrance fee

Can you also taste the products

In the “Taste It!” exhibition you have the opportunity to taste the many products of the Coca Cola Company worldwide. Most of them are of course from the USA and you might not know them. In a room with a giant Coca Cola contour bottle, you will only find products that have the name “Coca Cola” or a variation of it. These include Coca Cola Classic, Coca Cola Light, Coca Cola Vanilla and others.

Is it possible to taste the beverages:
Yes, it is possible

Visit the souvenir store

In the “Coca Cola Shop” you have the possibility to buy souvenirs. The store has thousands of Coca Cola themed products and you can buy a souvenir of your visit. In any case, the selection is very large and there are products that you can only buy there. So you should grab there right then and that is of course a highlight for collectors.

Can you buy souvenirs there:
Yes, many are only there

Our opinion

The visit of the World of Coca-Cola is of course always to be recommended since one learns there very much about the well-known beverage mark. The museum with a great tour is very well done and you also have the opportunity to taste the products. Our tip is to visit the Georgia Aquarium, which is right next door.

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